“Floods in July, Droughts in April: Understanding India’s Water Paradox”

Aqua Irony is an initiative designed to address the dual challenges of water excess and scarcity that plague many Indian cities. By harnessing sustainable solutions, we aim to mitigate the impacts of floods and droughts, ensuring a more resilient and water-secure future for urban India.

Water is at the core of human development. Access to clean water remains a pipe dream for most Indians. We aim to be an enabler for City residents wanting to be self sufficient with water.

High-quality image of water being poured into a glass, illustrating hydration and purity.

Our Purpose

Create an eco system that fosters sustainable living choices. At Aqua Irony we are looking to connect end consumers who are looking for sustainable lifestyle choices with Social Entrepreneurs who are passionate about offering climate change based services.

What we aspire for?

“We seek to build a vibrant community that inspires and enables urban India to adopt sustainable living, creating communities where environmental responsibility and modern lifestyles coexist”.
We aim to be the preferred destination for eco-friendly products and solutions. We hope to drive a transformative movement towards a greener and more sustainable future across Southern and Western India.

Reduce, Reuse Recycle

Per Capita Water Availability in India: A Declining Trend

1951: 5,200 cubic meters per capita per year
2011: 1,545 cubic meters per capita per year
2021: 1,486 cubic meters per capita per year
2031 (Projected): 1,367 cubic meters per capita per year
Percentage Decline: Approximately 70% from 1951 to 2011.
Yearly Decline: On average, a reduction of about 56 cubic meters per year from 1951 to 2011.

Water Stress Threshold and Population Growth